Earth Hour started with the idea to get 2 million residents in Sydney to turn off all the lights in their homes for one hour on 31 March 2007. The objective is to inspire people to take action on climate change. So, what was the response to this request?
Shankar Vedantam of Washington Post reported that the "Lights-Out Event More Showy Than Practical" because the energy saved was small.
But Earth Hour is not giving up on their aspirations to create an awareness on climate change. If you would like to be part of this action during the next "Lights Off Earth Hour", sign up and tell your friends about it.
This is how Foundation for Building Sustainable Communities spread the message in Canada.
I believe that every action to create an awareness counts no matter how mundane it may be. It does not matter that it begets negative responses. Debates from participants and spectators will create a stream of reactions that could well lead to a solution for a greener world.